”To be or not to be’…Well not quite the question…but close enough! You see you could be the person contemplating the subject of the above. To help you on your decision, let’s consider the great ‘article find’ below.
(BTW do remember to share your opinions with us and our readers, comments, as you know, always appreciated!)
“The “Double opt-in vs Single opt-in” argument is as old as my grandma’s radio. Some say it’s better to use Single opt-in because often only about 50% of people confirm, which means you get half of the leads you actually generate.
Others agree that Double opt-in is a smart move in a long run since response rates are much higher and there’s no way to get in trouble for SPAM, since the prospect has to double-confirm that he wants to be on your list.
During a recent list building event, Ryan Deiss shared an insight on the issue. He said that he always uses single opt-in, because at the end of the day-he makes more money that way. The young guru says that by driving more “instant” traffic to his offers-he is able to get more “customer” signups which are far more responsive than the regular “I’ll download your stuff for free” peeps.
On the other hand the hottest list building video course Frank Kern’s “List Control” goes to teach us that you should always use Double Confirmation. Frank Kern, the man behind Mass Control, StomperNet and numerous other successful launches believes that by having a double opt-in list-you’re going to make more money in the long run.
Discovering this for the first time, your mind doesn’t know where to go-which Guru to listen to?! But in reality, there’s no better teacher than experience, don’t you agree? Earlier on, my life taught me a lesson to always use double confirmation-the hard way!
Starting out to build my list, I used single opt-in and eventually, after couple of month of driving traffic-I got to a point where I had 1000 subscribers. Imagine my astonishment when I realized that each time I was sending an email to my list-I was getting only about 30 opens and 5 clicks… It was a horrible feeling to come to a conclusion that most of my list consists of junk mail and addresses that didn’t exist.
Today I know that if I’d use double confirmation this would not have happened. That’s why since then and onwards I always go with double opt-in. Did I consider going back to single opt-in after hearing Ryan Deiss talk? Sure, but the fear of having a dead list is by far more persuasive than a guru… So, what came first-the chicken or the egg? It’s up to you decide. Are you after instant profits, or are you willing to sacrifice a few dollars for a definite long term success? Your call!”
Author: Joshua Tepe Jnr
